A sustainable tourism success story – Fergie's Café


The Fergie's outdoor seating area

In a serene setting along the Sea to Sky where the Cheakamus and Cheekye Rivers meet, you’ll find Fergie’s Café. Nestled within the rustic Sunwolf Riverside Resort’s 5.5-acre property, this popular brunch spot has been owned and operated since 2010 by husband-and-wife team Jake and Jess Freese.

What makes Fergie’s Café so special? Beyond its stunning location by the riverbank and well-loved staff and food, Fergie’s Café has a Sustainable Tourism Canada Gold designation for sustainable business practices. This deep commitment to continuous environmental and social responsibility is felt through every facet of the company. 

A devastating kitchen fire in 2018 offered an opportunity to pivot and come back stronger, with a clear vision focused on minimal environmental impact and emphasis on the outdoors. The reconstruction plan emphasized the use of green materials and commitment to functional design. Today, the new building’s design is both striking and eco-conscious.

The Fergie’s team continues to prioritize sustainable business practices focussing on waste reduction, with compost and reduce-reuse-recycling initiatives, as well as minimized energy consumption, by installing LED lights and using Energy Star appliances. Their dedication to global stewardship flows into the kitchen, where sourcing and working with fresh, local, and seasonal food is at the top of the menu. 

In addition to Fergie’s Café, the Sunwolf team are responsible for the Sunwolf Riverside resort, complete with a honeymoon suite and a string of other cabins along the river. As well as year-round nightly rentals, the cabins and grounds provide a beautiful green backdrop for an intimate outdoor wedding without compromising on creature comforts. For those wanting to connect their team with the wild beauty and adventure of Squamish, they also offer corporate facilities in their expansive lodge.